Design tips on how to make a great presentation.

Published by George Klitou on

Design tips prepare an effective and engaging presentation.

Most of the presentations lack of good design.  And by saying that I, I don’t mean fancy graphic elements, bright colors and bold, loud fonts.

The problem with most of the presentations is that they lack supporting the speaker because of their poor, usually fuzzy design.

The point of the presentation is to be memorable to the audience. Just consider with how much information we are bombarded every day from all the media we use. We have to make our presentations count. When presenting data your design has to be clear and content has to be transparent in order to be effective.

Also remember this. The presentation is supposed to support the words of the speaker. Try less words and more memorable graphics. So, how you create better presentations that are effective to your audience.

Read below some presentation tips that i have sum up based on some design principles.

1. Keep a flat white/clean background

The selection of background is essential for any successful presentation.

Avoiding bright-heavy colors is a must.

Use of flat white is recommended (best suitable for text reading) but you can also use very light colors as an option. Background has to be as transparent as possible and keep the readers focused on the text. Try to create some contrast.

Definitely not: Use an image for background.

2. Avoid fancy graphic elements.

You don’t need fancy and colorful elements such as stars, balls, twirls, trendy underlines or whatsoever to emphasize your points or slides. Imagine a single slide with 4 points marked with graphic elements. Half the slide is gone.

Usually extra graphic elements distract the attention of the viewer. You have to keep your layout as simple as possible. If you want to create any emphasis use different color on the font, use of bold or both.

3. Use proper typeface for your text.

This one is very important and can easily go wrong. People like to use fancy fonts because they think they look good, but are not suitable due to low readability. Choose the less fancy one, the simplest one, preferable a sans serif for the main text. Then try to apply the below:

Not too small text.

All Caps are forbidden. Caps are hard to read fast.

NO italics.NO. (Hard to read again) You can only use italics as a subheading or a short supporting text.

Use maximum of two different type fonts. Better use only one font family and its variations.(Bold, regular, thin etc)

Be consistent on the headings and sizes on every slide.

4. Keep your text at the minimum and your points short.

This is a very important presentation tip that many people forget and use a bunch of text in their slides. Nobody wants to seat and read a bunch of text on a screen. After all they are all here to listen to you.

If you have much information, keep the text at minimum and put it on small chunks.

Avoid long lines. Make short statements points.

Remember also this. Some world class public speakers prefer to just display a strong image on a slide and emphasize on their speech.

5. Use funny and engaging images.

Images always communicate faster and louder. They attract the eye first and are easy to remember.

Use image that can engage your audience to think, make them wonder and then you can start a conversation about it. The use of images and infographics along with some relevant discussion about them, will keep your audience awake!

6. Keep your layout clean with enough white/negative space.

When we say negative space it doesn’t have to be white.That’s the space where you don’t have any information (text or image) and is mandatory that this place is filled with a relaxed for the eyes color, doesn’t confuse the reader and helps him concentrate on the relevant information presented. This space usually matches with your background.

In addition, enough negative/white space will give the essence of breathing around your content thus making your presentation more welcoming to the viewer. Avoid having packed text on the screen, than everyone is afraid to look at.

7. Avoid using too many colors.

Keep all the design elements based on minimum colors. (E.g. background, fonts, headings, subheadings)

Be consistent to the use of color of your fonts. (E.g. headings always the same color and size)

I really hope you learned something out of this presentation tips article and you now have the resources to create more powerful and professional presentations.